Privacy Policy
Your data, treated with the same care as our craft — transparent, minimal, and always respectful.
1. Our commitment to privacy
At Swyftshop (“we”, “us”, “our”), we believe that privacy is a form of silence — essential and precious. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or interact with our brand. By using Swyftshop, you entrust us with your data, and we commit to handling it with the highest standards of transparency and security.
We align our practices with GDPR, CCPA, and other global privacy frameworks, ensuring that your rights are respected no matter where you are located.
2. Information we collect
We collect only the information necessary to provide you with an exceptional experience and fulfill your orders. The table below summarizes the categories of personal data we process:
| Category | Examples | Purpose |
|---|---|---|
| Identity & contact | Name, email address, shipping address, phone number | Order fulfillment, shipping updates, customer support |
| Payment information | Credit card details, PayPal account (processed via secure third-party gateways) | Transaction processing and fraud prevention (we do not store full card numbers) |
| Account credentials | Login email, password (encrypted) | Account management, wishlist, order history |
| Usage & device data | IP address, browser type, pages visited, time spent, referral source | Site analytics, performance improvement, personalized recommendations |
| Communications | Email correspondence, chat messages, survey responses | Customer care, feedback collection, product improvements |
We do not collect sensitive personal data (e.g., racial or ethnic origin, political opinions, health information) unless you voluntarily provide it through customer service interactions.
3. How we use your information
Swyftshop uses your personal data solely for legitimate business purposes, including:
- Order processing & shipping: To fulfill your purchases, send order confirmations, and provide tracking updates.
- Customer support: To respond to inquiries, process returns, and resolve any issues.
- Marketing communications: With your explicit consent, we may send you curated newsletters, early access offers, and craft stories. You can unsubscribe at any time via the link in our emails.
- Site improvement: To analyze how visitors interact with our Site, enabling us to enhance user experience and product discovery.
- Legal compliance: To comply with applicable laws, respond to lawful requests, and prevent fraud.
We never sell your personal data to third parties. Your trust is the foundation of our silent luxury ethos.
4. Cookies & tracking technologies
Our Site uses cookies and similar technologies to enhance functionality, remember preferences, and gather analytics. Cookies are small text files stored on your device. We use:
- Essential cookies: Necessary for shopping cart, checkout, and account login.
- Functional cookies: To remember your language and region preferences.
- Analytics cookies: Via services like Google Analytics (anonymized) to understand site traffic and behavior.
- Advertising cookies: Only if you opt in, to show relevant Swyftshop products on partner platforms.
You can manage your cookie preferences through your browser settings. Please note that blocking essential cookies may affect site functionality.
5. Sharing your data with third parties
We share your information only with trusted partners who help us operate our business, under strict confidentiality agreements:
- Shipping carriers: (e.g., DHL, UPS, USPS) to deliver your orders.
- Payment processors: (Stripe, PayPal, Shopify Payments) — they handle payment data securely and do not retain information longer than necessary.
- IT & analytics providers: (cloud hosting, customer support software) to maintain our platform.
- Legal authorities: When required by law or to protect our rights.
We do not sell, rent, or trade your personal information for marketing purposes. Any third-party service providers are contractually obligated to protect your data and use it only for specified services.
6. Data retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For example:
- Order data is kept for 7 years to comply with tax and accounting regulations.
- Marketing preferences are retained until you unsubscribe or request deletion.
- Site analytics data is anonymized after 14 months.
When data is no longer needed, we securely delete or anonymize it. You may request deletion of your account data at any time (see Section 8).
7. Security measures
Protecting your data is integral to our craft. We implement industry-standard safeguards:
- Encryption: All data transmitted between your browser and our Site is protected by SSL/TLS encryption.
- Access controls: Only authorized Swyftshop personnel have access to personal data, and only when necessary for their role.
- Regular audits: We conduct security assessments and vulnerability scans.
- Payment security: We are PCI-DSS compliant and do not store full credit card numbers on our servers.
While no system is 100% secure, we continuously update our practices to protect against unauthorized access, alteration, or destruction of your information.
8. Your privacy rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to access: Request a copy of the data we hold about you.
- Right to rectification: Correct inaccurate or incomplete information.
- Right to erasure (“right to be forgotten”): Request deletion of your data, subject to legal obligations.
- Right to restrict processing: Limit how we use your data while disputes are resolved.
- Right to data portability: Receive your data in a structured, machine-readable format.
- Right to object: Opt out of marketing or certain types of processing.
- Right to withdraw consent: For any processing based on your consent (e.g., marketing emails).
To exercise any of these rights, please contact our Privacy Officer at privacy@Swyftshop.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
✦ EU/UK residents: Under GDPR, we process your data based on lawful grounds (contract, legitimate interest, or consent). ✦
9. Children's privacy
Swyftshop does not knowingly collect personal information from children under the age of 16. Our products and services are directed toward adults. If you believe a child has provided us with data, please contact us immediately, and we will delete it.
10. International data transfers
Swyftshop operates globally, and your data may be transferred to and processed in countries other than your own. We ensure that adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) for transfers from the EU/UK, and we maintain equivalent protections for all users.
11. Third-party links
Our Site may contain links to external websites (e.g., our Instagram, journal references). We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing any personal information.
12. Changes to this Privacy Policy
We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. The “Last revised” date at the top of this page indicates when the latest version was published. If we make material changes, we will notify you via email (if you have an account) or through a notice on our Site.
Contact Swyftshop's Privacy Team
If you have any questions, concerns, or requests regarding your privacy or this policy, please reach out to our dedicated privacy guardians:
✧ Email: privacy@Swyftshop.com
✧ Support: care@Swyftshop.com
✧ Mail: Swyftshop Atelier — Privacy Office, 114 Greene Street, Studio 3, New York, NY 10012, USA
✧ Phone: +1 (212) 555 0973 (Mon–Fri, 10am–5pm EST)